A look Into "Foodstagrams" - The Millenial's Way of Sharing Cravings
Foodstagram. Food + Instagram. A familiar word in today's popular dictionary that mirrors how technology is shaping social norms. In fact, I'm going to take a guess that everyone reading this, at some point or another, is guilty of taking a quick snap of your plate before that first bite. You want everyone to see the delicious pretzel-bun bacon cheeseburger you are about to eat, smothered with pimento cheese and avocado and topped off with a nice and runny fried egg... I know I would want to see that.
The foodstagram phenomenon has taken root in the lives of most millenials. #Food alone amasses over 190 million posts on Instagram (WHAT?). The proliferation of social media and our innate desire to share our lives with the rest of the world has truly changed the way we look at and value food. We want more, bigger, better. From each extravagant, savory post to the next, we broadcast a sense of splendor and indulgence to the world, and let everyone know, "we're eatin' good tonight."
A tad egotistical? Maybe. Even ridiculous and somewhat irksome to some. But what if there was a way to add value to these cravings that could benefit more than our own social presence? What if this image-based social media fad could be a vehicle for serving more than just the user and followers? I'm happy to tell you that one forward-thinking international advertising agency turned these very questions into a unique "appertunity."
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A tad egotistical? Maybe. Even ridiculous and somewhat irksome to some. But what if there was a way to add value to these cravings that could benefit more than our own social presence? What if this image-based social media fad could be a vehicle for serving more than just the user and followers? I'm happy to tell you that one forward-thinking international advertising agency turned these very questions into a unique "appertunity."
DDB Spain has created an app called FoodShareFilter, a $0.99 app that transforms socially-shared images of food into monetary funds that will aid the El Salvadorian Agircultual Program. In essence, it is an Instagram filter for photos that, if taken through the app, will automatically post to your Instragram with the message "This photo helps millions of people not suffer from hunger."
This example of B2B Marketing is an awesome way for our consumers to use social media fads to help create valuable and influential changes in the world. It's the collection of little acts of kindness in the world that come together to truly make a difference.
This example of B2B Marketing is an awesome way for our consumers to use social media fads to help create valuable and influential changes in the world. It's the collection of little acts of kindness in the world that come together to truly make a difference.
Works Cited
Smith, Caity. "The Effects of Foodstagram." The Nutritition Press, 21 Nov. 2016thenutritionpress.com/the-effects-of-foodstagram/.
"DDB Spain Cooks Up Food-Photo-Sharing App to Help Alleviate World Hunger." The Participation Game,
Moosylvania, 8 Apr. 2013, theparticipationgame.com/tracker/ ddb-spain-cooks-up-food-photo-sharing-app-to-help-alleviate-world-hunger/.
This is a very good thing that their doing that involves everyone and their food. I was just wondering, is it more important with the foodstagrammers that their food look good or taste good? Like has anyone ever taken a good picture and then put a caption about how bad the food taste? Maybe restaurants should focus more on presentation than taste with the foodstagram phenomenon going on right now.
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